This repost from Caroline Bottomley of Radar Music Videos looks at the timeline for releasing a single. While her example is from the UK, most ot the concepts are universal. A lot of promo people we talk to say artists an...
For many people the term “marketing” conjures up images of cheezy advertising or pushy sales people or wack gimmicks to catch the attention of the press. So if you’re a musician that equates marketing wi...
By music branding and marketing specialist Andy Lykens. Get a paper and pen. Just do it, it’ll totally be worth it. I’m about to blow your mind. Quick – tell me 3 people you want to listen to your music that you think wi...
Everyone says that flyering is dead and a useless waste of money. I’m here to tell you that it isn’t. It’s not that the people still hanging up flyers are mindless drones simply repeating the “promotion” techniques ...
“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” ― Mark Twain